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Laserlamp



PROJECT: Laserlamp

CLIENT: Beryl

INTRODUCED: 2017



We were recently asked by Beryl to help support their product design team with developing a new front laser lamp.


Launched at Eurobike 2017, the lamp combines the innovation of the projected Laserlight technology with a refined visual direction for the brand.


Design Director Dan Barnes: ''Our mission is to truly revolutionise urban cycling, and we have an ambition to spread our proprietary and game-changing technology to the widest audience.''



''We totally re-invented the dynamo light, took a product that hasn't seen significant innovation for decades and gave it a huge upgrade. Our inspiration came from the sheer convenience that bike share fleets offer their users.''


​www.beryl.cc



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INSIGHT, PRODUCT DESIGN, ENGINEERING, CAD, DFM



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''There's a simplicity in the way we have executed this, as the Laserlamp is waterproof, city-proof, hands off and truly built to endure.''



Dan Barnes, Product Director, Beryl

















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