PowerGrip

PROJECT: PowerGrip Multi Purpose

CLIENT: Joseph Joseph

INTRODUCED: 2018

Working with the team at Joseph Joseph, our brief was to develop the brands first pair of multi-purpose scissors, to incorporate truly helpful user benefits with a visual language the brand has become known for.

Similar to most other projects of this type, our first step was to understand how we all use scissors in our daily lives, and investigate how we can improve a much loved household tool.

Through consumer trials, we noticed how difficult it was to cut through tougher items such as bones, cardboard and thick string, requiring a mechanical advantage not currently provided.

We investigated various routes to help increase power, and through a series of sketches and initial models agreed upon a simple yet unique loop shape which places the grip further from the pivot point.

Increased cutting power, improved grip and the ability to use two hands for tough jobs provide ergonomic improvements and inclusive user benefits.

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www.josephjoseph.com