ActivInsights Band

PROJECT: ActivInsights Band

CLIENT: ActivInsights

INTRODUCED: 2014

Since 2008, ActivInsights has been working with established world leaders in research and academia, leading the way in wrist-worn accelerometry.

ActivInsights have developed an activity band accelerometer which allows healthcare professionals to educate participants, helping improve their overall health through the provision of personalised evidence based lifestyle reports.

These reports assist in the diagnosis and management of specific conditions such as obesity, diabetes and circadian rhythm disorders.

Our scope of study spanned concept through to production.

Working closely with the team at ActivInsights and their unique technology, we developed a series of concepts which explored the relationship between wearer, medical practitioner and product. This allowed us to refine the idea of 'discrete technology'.

The result, a device that avoids the stigma of using medical products whilst promoting a sense of achievement and engagement for patients.

www.activinsights.co.uk